Case Study
Panikinos Urology
A clean and modern website for Mr. Panos Papikinos, a leading consultant urological surgeon. The design highlights trust, clarity, and expertise, with a user-focused layout, seamless mobile responsiveness, and tailored c...
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Project Overview
The Papikinos Urology website was built to establish a strong, credible digital presence for Mr. Panos Papikinos, a distinguished consultant urological surgeon. The goal was to communicate medical expertise with warmth, trust, and professionalism, while offering a seamless user experience for patients and referring clinicians alike. Key sections include detailed Areas of Expertise with expandable content and imagery, an interactive contact system, Doctify-integrated reviews, and support for TopDoctors booking functionality. The site features a carefully selected blue palette inspired by the Greek flag (#173B61), reflecting Mr. Papikinos’s heritage and reinforcing themes of trust and authority. A bespoke content management system (CMS) allows for effortless updates to areas of expertise, testimonials, and hospital locations. The result is a responsive, elegant, and highly functional website that aligns with the personal brand of Mr. Papikinos and the expectations of his professional network.
About the Brand
The Papikinos Urology branding leverages the rich, dependable tone of #173B61—a blue reminiscent of the Greek flag—to evoke trust, tradition, and professionalism. Paired with clean white and a subtle supporting palette, the identity reflects both medical authority and compassionate care. The minimalist logo and design elements reinforce clarity, discretion, and elegance, aligning with the expectations of a private medical practice.
Brand Colours
Why These Colours?
The brand palette blends deep, trustworthy blues with gentle accents to project professionalism, heritage, and compassion. The orange accent adds warmth without overpowering the clinical tone, while the cream background softens the interface and makes the site inviting for users of all ages. This considered combination ensures the website feels premium, credible, and approachable.